TASK 2.3 & 2.4

How could they have immediately recognised that the IPS website was the government's official site and the other wasn't

 http://www.passports-office.co.uk/
https://passports.ips.gov.uk   This is a site that is secured because it S at the end of the https while the first one isn't because it doesnt have the "S".

Why was the official passport site only fourth in the list? Why did the other sites, those trying to make money from the advice they give,get to the top of the list?

The reasons why the official passport office was fourth on the list is because they were not able to pay an amount that would allow them to be untop of the list. While the other sites paid the sum and allowed them to be untop
.

Carry out some research to find out how you can get a URL to the top of the list



It is an entire science to get to the top of the search results. Its known as Search Engine Optimization.
Google ranks websites based on the number of links. For example if 100,000 websites have a link to your URL and all those websites deal with "jewelry" this way or another - your website will be considered an authority and will be ranked high in search results for terms related to jewelry niche.